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JOYCE FREEMAN - OWNER

For almost 30 years Joyce’s Formals has been a premiere destination for pageant contestants throughout the southeast.  Located in the metropolitan Birmingham area, not only is the boutique conveniently located, it is a one stop shop for all your pageant needs. Joyce’s carries a huge selection of evening gowns, cocktail dresses and swimsuits from all of the top designers.  

Once you’ve selected the perfect wardrobe, you can complete your glamour transformation by visiting Joyce’s salon upstairs, where you will be pampered by their exceptional team of licensed cosmetologists. The salon offers full hair care as well as spray tans and make-up for your pageant or special event.

When you walk through the doors of Joyce’s, you not only become a customer, you become a part of a tradition that has produced local, state, national and international titleholders.